Perspective on Strategy Development in a Real Business World
This subject investigates what is required for a good strategy and what distinguishes it from a poor one in a real business world.
It will explore what strategy is and why it is important for a successful business. It is followed by the discussions on key components of a strategy using real case examples. A good strategy is composed of elements relevant to the situation you are in. For example, customer, competitor, company, and a “story” which illustrates why and how the strategy will succeed. We also discuss patterns of good strategies using real examples.
Professor and Dean of the Kenichi Ohmae Graduate School of Business, BBT University
Professor and Dean of the Kenichi Ohmae Graduate School of Business, BBT University.
Chairman of the Board, Kao Corporation
Member of the Board, Sumitomo Mitsui Banking Corporation
Former Senior Partner, McKinsey and Company