This subject investigates what is required for a good strategy and what distinguishes it from a poor one in a real business world.

It will explore what strategy is and why it is important for a successful business. It is followed by the discussions on key components of a strategy using real case examples. A good strategy is composed of elements relevant to the situation you are in. For example, customer, competitor, company, and a “story” which illustrates why and how the strategy will succeed. We also discuss patterns of good strategies using real examples.