Curriculum

Digital Marketing Foundations

Digital Marketing Foundations

科目概要

本科目は、デジタルマーケティングの理論と実践を体系的に理解し、戦略的に活用するスキルを習得することを目的としています。学習内容は、Webデザイン、SEO/SEM、ソーシャルメディア戦略、コンテンツマーケティング、オンライン広告、デジタル分析、さらにAI活用によるパフォーマンス向上まで幅広くカバーします。週ごとに、検索エンジン最適化や広告運用、SNS活用、データ分析による意思決定を実践し、ケーススタディを通じて統合型デジタルマーケティングキャンペーンの企画・実行・評価を行います。これにより、受講者は最新のデジタルツールを駆使し、顧客関係を強化する戦略的マーケティング能力を身につけます。

主な講師陣

講師プロフィール写真

Brigid Davey-Skelton

Brigid Davey-Skelton is an Adjunct Lecturer and Transformer Coach, bringing deep industry experience into the classroom and helping students move beyond theory to design, validate and scale commercially viable businesses.
With a background spanning start-ups, ASX-listed organisations, and small to medium enterprises, Brigid is passionate about business growth, execution excellence and long-term market sustainability.
She has a long-standing track record supporting Transformer students and founders, working closely with them to refine business models, develop go-to-market strategies, undertake meaningful market research, and pitch effectively to investors, partners and key stakeholders. Brigid is particularly recognised for her expertise in pitch coaching, guiding students to clearly articulate value propositions, traction and execution plans with confidence.
A Lead Educator for Business Model Generation and Business Model Execution subjects, Brigid is actively embedded in the Business School’s entrepreneurial ecosystem. Her teaching approach is practical, execution-focused and commercially grounded, equipping students with the skills and mindset required to turn ideas into scalable, real-world ventures.
Brigid holds an undergraduate degree in Marketing, CPM accreditation, an MBA, Company Directorship qualifications, and university teaching credentials, ensuring her applied learning approach combines creative problem-solving with proven, actionable frameworks that prepare students for careers in business, startups and leadership.